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Marketing’s Not About You; It’s About Them

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“Great marketing to small business isn’t about figuring out how an entrepreneur might use your product, it’s about figuring out the entrepreneur himself. A business owner’s habits, daily routines, and

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A Lesson in Business Ethics

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I spent this weekend at a rodeo watching a friend and a world champion compete in barrel racing. The day before the event her winning horse was stolen and her
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10 Legitimate Businesses You Can Start for Under $20

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I am constantly on the lookout for innovative business ideas, and apparently so are enough magazine consumers that a new industry of “rags-to-riches” business magazines has been spawned.

These junk magazines

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Social Media: Charlene Li’s 5 Specific Business Goals

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The How to Integrate Social Media Into Your Business Strategy Webcast was a valuable listen. Charlene Li* really clarifed how businesses can and should use social media and really got
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11 Time Management Tips

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We like to think of summer as a time of rest and relaxation but for many small business owners, nothing could be further from the truth. Rather than lounging on
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What’s Your Online Networking ROI?

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social-networking-roi.jpgAre you Tweeting, LinkedIn, Digging, or Del.icio.us? Seems like every day I see a new article explaining how to use social media to build my business. But when I talk

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Brochure Business Cards Are Marketing Magic

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Sample of a brochure business card inside.The problem with ordinary business cards is that they have no call to action. You hope the potential client or customer will when you hand one out, but the business
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America’s Original Entrepreneur

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 VisionsofAmerica/Joe Sohm /Getty ImagesOn July 4th, 1776, Benjamin Franklin was one of the group of politicians and business men who signed the Declaration of Independence. Franklin is America’s original entrepreneur and inventor. He

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