Marketers, Your Sales Team Needs You!

Last week I had the pleasure of seeing one of my favorite sales trainers, Jeffrey Gitomer speak. His speech was informative as well as entertaining and drenched with energy. There however was one thing that stuck in my mind, Jeffrey would often talk about the materials that marketers provide their sales teams and how the marketers should try to sell with the tools they had produced.

Truth is as marketers we often overlook the needs of the sales team in order to create marketing materials that are drowning in branding terminology and less on the information that will help sales convert prospective customers and clients into new customers and clients. It’s never been more important for sales team and marketing departments to work together to come up with tools that make that conversion happen.

I understand how hard it can be to step away from traditional marketing techniques and transform our marketing materials into sales tools hat work, but it’s never been more important to do this than in today’s economy.

Take the time to gain an understanding of the phases your sales people go through, and start creating materials that will make you both superstars in your company. It’s time we stop working against each other and started work together to benefit the companies that we support. Are you up for the challenge? Learn how you as the marketing department can support your sales team.

Your turn: How do you work with your sales team to make sure that you are creating materials in your marketing department that help them convernt potential customers into new customers?

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