July Is the Time for Christmas
Yes, you read that right. Online or offline, summer is the time to get your Christmas marketing campaign planned and underway.
Because people are already starting to search and shop for the Christmas season.
As Jim Hedger points out in Christmas Time for Search Marketing, (WebProNews), Christmas is right around the corner in terms of marketing and searches for holiday related keywords show a steady increase starting right now.
And, as he says, “…it takes about three to four months to achieve Top10 placements with an already established website. It can take even longer with new sites.”
So if you’re one of those businesses whose holiday season makes or breaks your profits for the year, now’s the time to try and get those good search engine rankings sewn up and/or those prime advertising spots locked in.
Get your business ready for Christmas by:
- Working on your Search Engine Optimization to improve your search engine rankings. Effective Search Engine Optimization will show you how.
- Planning a Christmas marketing campaign – The 5 Step Internet Marketing Campaign Paula Polman presents in this article is both affordable and effective.
For more on putting together a marketing plan, see Writing the Marketing Plan.
Image (c) Scott Feldstein
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