It’s Not Google or Bing, It’s You

This week Microsoft unveiled their rival search engine Bing, to challenge Google’s market dominance. The company is attempting to position itself as a “decision engine” and is throwing its marketing muscle behind the launch with a $100 million media spend. The television commercials play to a searchers frustration in finding relevant results with an emphasis on search overload.

The problem in finding what you need in a search isn’t Google’s problem or even a viable fix with Bing. No, the problem is the searcher. As previously working with Google Answers and currently a search engine optimization provider, I find that we as a society lack the search skills necessary in today’s Internet age.

As I discussed in Make Your Business Search Smart:

The fast-growing skill of the business professional is and will continue to be the use of knowledge. This translates into the ability to find and use critical information to make the best business decisions. If you or someone on your staff is not savvy enough to search for business information and put it to use than your business will be out maneuvered and out of business.

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