How to Work a Trade Show
“A bunch of people from the same company standing around talking to each other the entire time isn’t going
to draw in a crowd”, says Janine Popick of VerticalResponse. “Your staff has to approach people and start the conversation.”
That’s just one of the lessons for working a trade show that Janine drew from her recent disappointing visit to a marketing trade show where, ironically, no one seemed to know much about marketing their company at a trade show. Read the rest of Janine’s tips on working a trade show.
More on Trade Show Marketing
- 27 Low-Cost Ways to Improve Your Next Trade Show
- How to Create an Effective Trade Show Display
- Making Your Trade Show Display Stand Out
Image (c) StockByte / Getty Images
Bookmark
Related Posts
