Classified Advertising: The New Old Fashion Marketing
It’s 2009 and do you know where your customers are?
More than likely they are on the ever growing popular online classified ad space. Current research from Pew Research Center’s Internet & American Life Project reveals
“the number of online adults who have used online classified ads has more than doubled in the past four years. Almost half (49%) of Internet users say they have ever used online classified sites, compared with 22% of online adults who had done so in 2005.”
Small business is local business. Newspaper classified ads and display ads have been an inexpensive way for small business, freelancers and home business to reach consumers. With the advent of the Internet, the online classified ad market has blossomed since the creation of Craigslist which was started as a hobby by Craig Newmark in early 1995.
Today Craigslist spans 570 cities in 50 countries covering jobs, personals and a wide range of services including beauty, travel, creative and small business ads. Other classified ad sites Kijiji and Oodle are gaining in popularity as well. Classified ads can help the smallest of small ad budgets reach consumers in the current market.
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2 Comments Add yours
May 27, 2009
1:49 am
I don’t post lots, but this was worth the read. Craigslist always has something new in stock. Some site I read had a post about a guy who was going to buy a car for his gf, and stumbled upon some ad with something about Hitler… Very odd. That is Craigslist…
August 25, 2009
8:00 am
That is interesting because I decided to post a couple ads in craigslist for my services not thinking much about it but I did get a small job from it and was happily surprised. I am posting my ad on a regular basis now and making it part of my marketing plan.