A Famous Advertising Slogan of All-Time

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It was a product with a small limited market but it only took 4 words to transform the business and create an entirely new market. Over 50 years ago, while working against a tight deadline, copywriter Frances Gerety, said in a company release “Dog tired, I put my head down and said, ‘Please God, send me a line’,” then she wrote, “A Diamond is Forever.”

Famous Advertising Slogan of All TimeThe ad campaign of diamond company DeBeers taught countless businesses the power of an ad slogan. This award winning famous advertising slogan of all-time took a colorless rock and positioned it as a timeless, romantic gift.

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