Quick SEO Tip: URL canonicalization and 301 re-direct

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Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls:

www.example.com
example.com/
www.example.com/index.html
example.com/home.asp

But technically all of these urls are different. A web server could return completely different content for all the urls above. When Google “canonicalizes” a url, we try to pick the url that seems like the best representative from that set.

It does not matter if you pick proper URL canonicalization pointing to the www’s or non-www’s, but you need to pick one and stick to it. I personally always choose the www’s because more people (from my experience) tend to link to you with the full URL.

Source

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1 Comment Add yours

  1. Curious Little Person
    May 18, 2009
    7:43 pm

    If i’m right this is set up in google webmaster tools…

    Cause i remember reading something on these lines there

    Good post my friend!

    Keep up the good work

    Cheers
    Sandeep

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