Activity Based Advertisement By Google

From Today you will see google ads based on your activity history on Internet. Google will show ads based on your Web browsing history. Google action has raised privacy concerns even Google is taking measure to be careful.

The new program, called “interest based” advertising, is being rolled out on a test basis across Google’s network of partner websites and on its video-sharing site YouTube, according to an announcement on Google’s blog on Wednesday.
The move comes a few weeks after the Web search leader’s smaller rival, Yahoo Inc, unveiled its own advertising enhancements, which rely on an individual’s online activity.

While behavioral ad techniques have been around for several years, some past efforts have raised privacy concerns, and Google has refrained from offering such advertising until now.

Until now, the types of text and display ads that Google served to Web surfers were based solely on the content of the specific Web page being viewed by an individual.

With behavior advertising, Google and advertisers will be able to consider an individual’s broader history of Web surfing when deciding which ads to pitch.

“If, for example, your history shows to google that you often search for real estate sites and often visit them, Google could show you more ads for Real Estate.

Advertising based on consumer interest or behavior have the potential to increase consumer response and so-called click-through rates, which translates into higher ad revenue for the sites.

Google said it has three key safeguards: consumers can choose to opt out of the program; consumers can edit their profile of preferences based on online activity; and consumers can click on a button to learn how an ad was pitched to them. But Of course, most users won’t bother to opt out, and they simply won’t care about what info Google is storing on them. Warning signs on cigarette packs don’t stop most people from smoking, which is proof enough that warnings often aren’t enough to change people’s habits. So proper method is that instead of opt-out, Google could have made the program opt-in, by asking users whether they want to join the program or not.

Related Posts:

1. Linking Strategy for SEO – Five Don’ts
2. Quick SEO Guide
3. Why Internet Marketing is must to Do?
   
4. Email Marketing – Ten Reasons, why it is must to do?
5. Web Standards? Why should i Consider them in my Website
6. Five Tips to be Winner in Recession