25 Cheap Advertising Ideas

Cheap advertising ideas are a steady request, both in the Small Business Canada Forum and in my inbox. So I’ve put together this list of cheap advertising ideas to help you get the word out about your small business. (Be warned though: advertising without targeting your market is just a waste of time!)

• 1) create and use a promotion kit
• 2) give free workshops or classes related to your products/services
• 3) create a brochure
• 4) get free publicity for your business
• 5) create a website if you don’t have one
• 6) create a blog for your business and visit and comment on other blogs regularly
• 7) create a Facebook page for your business
• Tweet about your business on Twitter
• 9) create a video about your product or service and post it on YouTube
• 10) become a radio guest
• 11) do cross-promotion with other businesses
• 12) send out promotions with your invoices
• 13) create an email newsletter
• 14) sponsor (or at least be a big part of) a community charitable event
• 15) network in a bowl
• 16) network on the ‘Net
• 17) carry other people’s business cards
• 18) join a face-to-face networking group
• 19) join professional and/or business organizations
• 20) participate in local business mixers/trade fairs
• 21) write articles on topics related to your business and encourage people to post them for free
• 22) go cold calling
• 23) ask for referrals
• 24) advertise your business on your vehicle
• 25) blow your own horn

I welcome your ideas; add them to this growing list of cheap advertising ideas.

You may also want to have a look at 17 Advertising Ideas for Small Businesses which presents some advertising ideas that haven’t been mentioned in the list above. Some tried and true advertising ideas may not be as expensive as you think.

25 Cheap Advertising Ideas originally appeared on About.com Small Business: Canada on Thursday, February 4th, 2010 at 08:15:52.

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