Archive for the ‘Marketing’ Category

Consumer Behavior – Don’t Dismiss the Importance of Understanding

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Recently my book was released Consumer Behavior for Dummies by Wiley Publishing. I’m so excited about this book, not because it’s my first published book, but because consumer behavior is so important.
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Twitter Hashtags – Understand Their Value and How to Use Them

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Question: When I see someone tweet and use the symple “#” what does that mean?

This is a common question that comes from new users of Twitter. When you see a tweet

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Marketing Online – Men and Women Use the Internet Differently

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We know that when it comes to the way men and women shop; it’s different. Men waltz into a store to gather what they came for while women will take

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Marketing Online – Five Benefits You Don’t Want to Miss

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We know that a critical piece of running a business is marketing, but it seems to be the component that most business owners struggle with. Marketing is everything from the

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Google Profiles Can Help You Gain Marketshare in Your Name Today

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When people search for you do you show up? Have you tried Googling your name lately? How fast could I find you?

These are the questions that enter the minds of

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On Vacation? Take Care of Your Customers Anyway

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It’s that time of year where people go on vacation and set their email auto-responders and voicemail messages to reflect their absence.

Remember that marketing is how we interact with our

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Creating a Pricing Strategy that Works in this Economy

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Do consumers really base their purchasing decisions on price? That’s a common question I’m often asked. Truth is that price plays a part in the consumer evaluation of a purchase,
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TwitterFeed – Explore the Ease and Benefits

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I know it seems that everywhere you turn someone is talking about Twitter. For those who have adopted Twitter as a new way of marketing they are embracing the information,
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Web2.0 With Squidoo

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