Archive for the ‘Marketing’ Category

Manage and Monitor Your Online Reputation

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Last week I attended a social media panel here in Kansas City. Most of the interest and questions surrounded the topic of brand and how to protect it. How do

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Marketing, Advertising, Sales – Who Does What?

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It’s so easy for the confusion to begin when you start talking about advertising, marketing and sales. Truth is most individuals don’t understand the difference. The good news is there

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Content Marketing – Understand the Why and How

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Are you using content to market your business?

Content is king. I know, you’ve heard it and if you haven’t I’m afraid you’ve had your head in the sand and it’s time

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Google Maps – Is Your Business Listed Accurately?

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A few months ago, I showed you how to use the Google Map feature to gain local marketshare from the search engines quickly. Today, I want to talk about making sure that

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Social Media Marketing Benefits for Nonprofit Organizations

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We know that in this economy one area that has been hit hard is the nonprofit organizations. The good news is that social media marketing seems to be working wonders
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Why Word-of-Mouth Marketing?

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Are consumers talking about you?

Do you know how important word-of-mouth marketing is? Did you know it can turn a business around from failure to success overnight? Well, that is if

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Four Small Business Marketing Steps You Need to Put Into Check

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I think the biggest mistake small businesses make in marketing is making everything so difficult for consumers to understand that they don’t get it.

Small businesses often make the mistake of

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Conducting Market Research On a Tight Budget

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There are many individuals who are setting out to try their hand at entrepreneurship and starting their own business; either they have become tired of the corporate world or have
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