Archive for the ‘Marketing’ Category

Niche Marketing Means Succeeding in Small Business Marketing

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The secret to succeeding when it comes to small business marketing is knowing your niche. Carving out what you specialize in and leaving mass marketing to the larger companies with
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Miley Don’t Be a Quitter – Five Things You Should Consider When it Comes to Twitter

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It’s breaking news this morning and has been on every news show – Miley has quit Twittering.  Her reasoning is she wants some things to remain private – so I

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Manage and Monitor Your Online Reputation

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Last week I attended a social media panel here in Kansas City. Most of the interest and questions surrounded the topic of brand and how to protect it. How do

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Marketing, Advertising, Sales – Who Does What?

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It’s so easy for the confusion to begin when you start talking about advertising, marketing and sales. Truth is most individuals don’t understand the difference. The good news is there

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Content Marketing – Understand the Why and How

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Are you using content to market your business?

Content is king. I know, you’ve heard it and if you haven’t I’m afraid you’ve had your head in the sand and it’s time

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